At present, in India, companies are funding different projects, vital for social and cultural development, in order to meet the Corporate Social Responsibility (CSR) norms.West Bengal, in the eastern Cables part of India, has a deeply rooted culture and a rich archaeological heritage.It is a hub of tribal cultures.
Along with the urbanization process there is a need to sustain our culture, societal values and preserve our cultural heritage, particularly when these parameters are changing rapidly.The Dog-Beds present paper aims at highlighting the role of the corporate sectors in the preservation of archaeological and cultural heritage with the help of the newly adopted CSR principle.